NEWCO is a full service strategic consulting firm that helps campaigns, organizations and brands grow strategically, achieve their goals efficiently, and implement the most impactful programs.
Emmy Ruiz is a partner at NEWCO Strategies. Emmy is a nationally recognized operative within progressive politics and works on issue advocacy, electoral, and independent expenditure efforts. For more than a decade, Emmy has focused on empowering women & girls, Latinos, and young voters by leading winning campaigns.
Through her work, she has successfully built winning campaigns from the ground up focused on voter registration and mobilization with a special emphasis on mobilizing communities of color.
During the 2008 general election, she served as the Young Democrats of America’s field director and in 2010 advised USAID’s Yes Youth Can effort focused on registering & mobilizing young voters in Kenya. Whether as Political Director at Annie’s List or as an advisor for Amy Poehler’s Smart Girls, she’s worked on empowering women at every step. In 2012, she served as the Nevada General Election Director for Obama for America.
During the 2016 cycle, she served as State Director for Hillary for America for multiple states. She managed the Nevada caucus efforts and secured the first significant win of the primary, with a 5%+ margin and delegate majority. She also supported the Washington caucus and Ohio primary efforts. She then successfully oversaw the general election efforts in Colorado, including the coordinated campaign supporting US Senator Michael Bennet’s re-election. With a 4.9% margin of victory, Colorado was one of four battleground victories in 2016. Immediately following the 2016 election, Emmy worked to elect Labor Secretary Tom Perez to Democratic Party National Chair.
During the 2018 midterms, Emmy focused on issue advocacy, mentoring candidates, and independent expenditure activities.
Emmy serves on multiple boards of progressive organizations including: Annie’s List, Run for Something, Be a Hero Advisory Board, Pipeline Initiative Advisory Board, Arena Advisory Board, She the People Advisory Board, DigiDems Advisory Board, Inclusv Advisory Board, UltraViolet, National Democratic Redistricting Committee Advisory Board, and Emerge America Advisory Board. She also serves on the Executive Committee, Rules & Bylaws of the Democratic National Committee. She was previously a Google 2014 PDF Fellow, Robert R. Strauss Project Fellow, and Truman National Security Political Fellow.
Most importantly, Emmy is Henry’s mom. She lives in Austin, TX with her wife and son.
Highlighted in Marie Claire’s Don’t Mess with Texas Women 2014 piece
Recognized as one of “30 Latinos and Latinas Who Made the 2012 Cycle” by politic265.com