NEWCO is a full service strategic consulting firm that helps campaigns, organizations and brands grow strategically, achieve their goals efficiently, and implement the most impactful programs.
Krystal Ortiz is a Director at NEWCO Strategies. Krystal has dedicated her career to empowering women, particularly women of color, to serve as our political leaders both on the ballot and behind the scenes. She knows the power of diverse, dynamic teams to elect leaders who understand and reflect the communities they represent.
Krystal is a highly skilled project manager and problem solver who brings with her a wide network of political operatives and analysts. Most recently, she served as an Independent Expenditure Program Manager at EMILY’s List, the country’s largest political organization and resource for women. As part of a record-breaking $46 million independent expenditure, Krystal directed multimillion dollar paid communications programs at the congressional, senatorial, and gubernatorial levels. Working with a wide variety of stakeholders, she helped build strong political coalitions and collaborative strategic communications plans, helping to deliver the only two Democratic Senate pickups in 2018 and a Democratic majority in the House, with 26 red to blue flips from EMILY’s List candidates alone.
In 2017, Krystal served as Campaign Manager to City Councilor Jan Devereux in Cambridge, Massachusetts. She successfully led all aspects of campaign strategy in order to re-elect Councilor Devereux, one of only two women on the nine-member council. As one of the few cities in the United States that practices Ranked Choice Voting, Krystal was also responsible for creating educational materials to help make the voting process more accessible and transparent.
Prior to that, Krystal worked at Hillary for America as a member of the largest analytics team on a presidential campaign to date. She helped produce high-level reports for campaign leadership in addition to providing operational support to more than 70 data professionals and the Chief Analytics Officer. Thanks to this work, Krystal brings a strong foundational understanding of data analysis, statistical modeling, database administration and management, and data visualization.
Krystal is originally from Long Island, New York and she holds a Bachelor’s degree in Government from Harvard University.